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Word Tonic is a space for Gen-Z copywriters to grow and connect with leading professionals in the field.
Product: The weekly newsletter for members of Word Tonic.
Brief: Inspire, educate, create a greater sense of community and update people on what's new in Word Tonic.
Execution: The newsletter that I created reached people with empathy and motivation. I touch the grounds of the mental health of creative people; as I consider it an important part of our copywriters’ community, so I want members to feel heard and in the same boat. WT's tone of voice helped me to be more open and made members feel more relatable.
Signature Word Tonic style: fun, a little bit sweary, personal and not stuck up, but friendly and helpful too.
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