AnexBaby is a company that offers baby gear, such as strollers, high chairs, car seats and other accessories. I work here full-time and my responsibilities are: copywriting, strategy, SMM support and collecting all translations from our partners. Quite a lot, right?
My main focus, however, is creating content for our company websites, developing product descriptions, and crafting advertising copy. This includes producing various types of promotional materials such as banners, slogans and namings (some of them you can see via Anex website), web, email newsletters, and targeted ad texts.
I can share some of the projects I’m allowed to show. For anything more, please call me if you have my number.
Project 1: Content & article writing.
Product: A series of articles published on the company’s website and other platforms. Topics included new product launches, introducing new stroller colors, care and maintenance tips, and lifestyle content for parents.
Brief: Strengthen Anex’s brand identity by providing informative and engaging content. Articles needed to both showcase products and provide practical value to parents, positioning Anex as a trusted, customer-focused brand.
Execution: I researched parenting trends and customer needs to create clear, useful, and brand-aligned content. Each article balanced product promotion with storytelling and practical advice, ensuring it was both helpful and marketable.
Signature AnexBaby Style: The tone combined warmth and expertise, aiming to connect emotionally with parents while building trust in Anex products.
Project 2: Video Production.
Product: Scripts for product launch videos introducing Anex’s newest strollers and accessories. Each video highlighted product features, benefits, and the lifestyle values connected to the brand.
Brief: Create short, engaging scripts that would present the new strollers in a compelling way. The goal was to highlight innovation and design while appealing to parents emotionally, showing how Anex products fit seamlessly into family life.
Execution: I developed storytelling-based scripts tailored to video format: concise, clear, and emotionally engaging. The structure moved from capturing attention, to presenting features, to closing with a strong call to action. Scripts balanced practical details with a lifestyle-oriented narrative.
Signature AnexBaby Style: Caring but informative, combining warmth and empathy for parents with clear, practical information. The tone highlights trust, reliability, and design elegance, while always keeping the focus on supporting families in their everyday journey.
Project 3: Air-Q Launch Campaign.
Product: Launch campaign for Air-Q, Anex's newest buggy stroller designed to make every journey feel lighter, easier, and a little more exciting.
Brief: Launch a new product with a story people would remember. The goal was to give Air-Q a clear personality and a voice that could travel across every campaign touchpoint.
Execution: I created the buggy name, slogan, shaped the communication strategy, and supported the campaign from launch to rollout. From videos and social media to product pages and marketing materials, I made sure every message was so Air-Q.
Signature AnexBaby Style: Caring but informative, combining warmth and empathy for parents with clear, practical information. The tone highlights trust, reliability, and design elegance, while always keeping the focus on supporting families in their everyday journey.
